Hey everybody!
We are going to run a new experiment on the platform:
Experiment Name: Simplified editor for first-time editors
Test Launch: Wednesday, Nov 29, 2023
Test Closes: One Week
Will Be Tested On: 50% of the editors opening the Visual Editor
Hypothesis: We believe that providing first-time editors with a far simpler, more familiar editor interface will enable more of them to successfully publish their first edit, increasing the number of new editors per month.
Other Notes: We are moving/hiding any non-essential elements of the 2017 Visual Editor (the default editor for newly registered users), and increasing the editor’s similarity to other text editors users are familiar with (like Microsoft Word or Google Docs). To do this, we have analyzed data to identify elements that are not often used, and on design best practices for some label and icon usability improvements.
The success will be evaluated based on the number of new editors per month and the percentage of people who open it and also publish.